As a business, presenting yourself in the most professional way possible at all times is paramount to your success, regardless of whether this is in client meetings, at exhibitions and trade shows or any other situation. There’s a lot to be said for a business who takes their image seriously and it ultimately reflects in the clients who they work with and the reputation which they hold. Of course, a great image and reputation doesn’t just come over night, however and it’s something which many businesses need to work hard for years for. We wanted to take a look at professional image in a little more depth, however and, as such, have decided to look at just one aspect of this…events and exhibitions!
It’s still the case that new business leads can be generated at exhibitions and trade shows, however how well such events work for you is largely down to a number of things, the main ones being the image which you present and the staff who man your stand! One thing which there’s often a lot of confusion on, however, is what the best type of display stand is for you to utilise and below we’re going to take a brief look at the available options!
1. Banner Stands
Banner stands are ultimately the simplest form of display stands and are more suited to giving you a great brand presence in meetings and small conference rooms rather than at large scale exhibitions and trade shows. That’s not to say that banner stands don’t have their uses at larger events, as they can be a great addition to other stands and to utilise on stage if you’re speaking at a conference, however if you’re looking for something which really makes you stand out, it’s probably not this you’re after. Of course, for the right event banner stands are great and they’re something which every business should have to give that added presence in meetings and pitches!
2. Display Stands
The term display stands generally covers a whole host of different options with everything ranging from pop up display stands which give a great backdrop to your space at an exhibition through to iPad display stands which add that impressive interactive element to your stands, be that to offer something a little different or simply for data capture. There’s a wide range of available display stands to help make your exhibition experience unique and you’ll find a whole host of UK based supplies offering their own take on popular exhibition display systems. One of the most extensive ranges of display stands which we’ve come across recently is that from Zoom Display, a range which you can see here. If you’re looking for options for exhibiting, nothing beats being able to get everything you need from one main supplier, something which will inevitably save you both time and money in the long run!
3. Modular Exhibition Stands
If you’re looking for the most impressive type of stand for your next event, modular exhibition stands are without a doubt what you’re looking for! These are essentially able to be produced in a bespoke manner based on your own requirements and offer so much much than simply a graphic background for your event. The only limits are your imagination and the huge plus point with modular stands is that they’re able to be used over and over again! In the past it was only big brands who could afford such spectacular stands however with modular stands, the cost can be justified over numerous events and as such has made this impressive exhibition stand available to many more businesses!
Above all, when it comes to exhibiting at shows and conferences, your image is everything as first impressions really do count and, as such, using display and exhibition stands in a creative manner can go a long way to helping your business stand out and ultimately, towards you winning new business at each and every event!