CRM Business case example

The CRM Business Case example is based on its implementation by the Metropolitan Borough of Knowsley.

Author			View or Download kmbc-pro-forma.doc 124 Kb Anti-virus policy
Date available :	1 March 2004
Programme :	CRM
Product type :	Toolkit
Project stage :	Plan
Gershon categories :	Back office functions Transactional services
Service areas :	Business
Priority service outcomes :	Integration of CRM with back office using workflow CRM across access channels
CPA key lines of enquiry :	Corporate - Ambition for the council Use of Resources - Value for money

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Wednesday 7 February 2007 by manelgh@hotmail.com Is correct document, but a little superfluous.

This product was last updated on Wednesday 28 September 2005