Implementation Strategies and Routes (S3.4)

The purpose of this document is to set out criteria, routes and templates for identifying, assessing and determining which council services and in which priority order Customer Relationship Management (CRM) might best be deployed. It focuses upon the initiation of a CRM programme although its techniques have applicability to any occasion where a CRM programme seeks guidance over its next step.

Author			View or Download S3_4_Implementation_Strategies_1.0_Final.pdf 132 Kb Anti-virus policy
Programme :	CRM
Workstream :	S3.4
Product type :	Toolkit
Project stage :	Plan
Gershon categories :
Service areas :	Business
Priority service outcomes :	Integration of CRM with back office using workflow CRM across access channels
CPA key lines of enquiry :	Corporate - Performance management

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This product was last updated on Wednesday 28 September 2005