CRM Business SpecificationA toolkit to help local authorities assess their current practice and the future potential of CRM. It includes:
- the scope of CRM
- high level goals
- prerequisites and requirements
- components relating to narrow and deep and wide and shallow implementation strategies
- back office integration
- ownership and charging mechanisms
- performance measurement
To be used by project managers and business analysts | Author | |  View or Download | | Programme : | CRM
| | Workstream : | K2.0 | | Product type : | Toolkit
| | Project stage : | Design
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| | Gershon categories : | Back office functions
| | Service areas : | Business
| | Priority service outcomes : | Integration of CRM with back office using workflow CRM across access channels
| CPA key lines of enquiry : | Corporate - Ambition for the council
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Rate and review this product to share your views with other users. This product was last updated on Wednesday 28 September 2005 |