School Admissions - resources to market online servicesThe Take-Up Campaign is designed to help local authorities develop and implement effective communications and marketing campaigns at a local and/or regional level, for raising citizen awareness and take-up of online services.
The online advertising has been developed with the intention of telling a story around the services. Communication of the message is heightened when it is contained within entertaining advertising which engages those who are exposed to it. A key attraction of online advertising is the virtual 'zero wastage' in getting people from the advertising to the campaign URL. Across the UK, more is now being spent on online than outdorr marketing.
Before using any of the creative materials you should read the introduction file.
Usage rights for the online photography have been bought out for three years and usage expires on 7th May 2009. The associated sound files for the online adverts have been bought out for perpetuity. It is essential that the photographs are not used beyond 7th May 2009 without additional usage being paid. Please call 020 7944 3335 for more information.
| Author | |  View or Download | | Authoring body : | Department of Communities and Local Government | | Programme : | Take-Up Campaign - Online
| | Product type : | Toolkit
| | Project stage : | |
| | Gershon categories : | | | Service areas : | Council, government and democracy
Education and learning
| | Priority service outcomes : | | CPA key lines
of enquiry : | | | Maturity Level : | | | Target Audience : | |
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